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Household Cleaning Products Go Green, Upscale

The hot spot for accelerated growth and highly profitable sales is in higher-end, eco-friendly products.

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By: TOM BRANNA

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The U.S. market for household cleaning products cleaned up post-recession earlier this decade. The market bounced back from a slowdown and grew to $7.3 billion in 2007. A new report from Packaged Facts, Household Cleaning Products in the U.S., forecasts the market to continue growing at a slow-and-steady 2% rate, reaching $8.1 billion by 2012. It seems that the hot spot for accelerated growth and highly profitable sales is in higher-end, eco-friendly products. Green household products have fu...

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